Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets

microsoft-surface-featured-2Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it’s growing from a very small base.

Microsoft’s initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has received better reviews. It sells for roughly $450 and is positioned directly against the traditional iPad. The more powerful Surface 2 Pro, which seeks to be a laptop replacement, starts at $899.

For this analysis Chitika looked at millions of North American ad impressions in the month that followed the late-October release of Surface 2. The company found that Surface tablets in the aggregate were now generating 6.4 percent of all non-iPad traffic in North America.

Non iPad traffic distribution

According to the data, Android devices collectively are responsible for just under 92 percent of non-iPad traffic, with Samsung being the OEM leader followed by Amazon. All non-iPad tablets collectively generate just under 20 percent of North American tablet-related traffic. By comparison the iPad controls 80.3 percent of tablet web traffic. That’s down slightly from the 81 percent Chitika reported in October.

A flood of inexpensive Android tablets this holiday season will drive additional consumer adoption at the “low end” of the market. There are roughly 150 million smartphones in the US today and, following the holiday, there will probably be more than 100 million tablets.

Hardware tracker Canalys projects that next year ”tablets will almost out ship all other PC form factors combined, forming almost 50 percent the total client PC market.” It further argued that Microsoft tablets would grow from 2 percent (in 2012) to 5 percent of the global tablet market in 2014.

Tablet market 2014

Source: Canalys

Related Topics: Channel: Mobile Marketing | Microsoft | Microsoft: Mobile | Microsoft: Surface

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!