Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads

After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads.

To update ad units, developers can select ‘Ad units’ under the pubCenter’s setup tab:

MS PubCenter Select Application

From there, choose the specific ad unit to be updated:

MS PubCenter Setup

Select ‘edit’ to associate the specified ad unit with a specific application:

MS PubCenter Edit

After the mobile ad unit has been associated to an application, users can select a Category and Subcategory (if a subcategory is available) for each ad unit. According to Microsoft, selected Categories should reflect the same categories selected in the Windows Phone Dev Center.

MS PubCenter Category

Once updates have been made, users are instructed to save their updates and continue the process for each of their Mobile Ad Units. The announcement makes clear that any Ad units not updated by September 12 will stop serving ads.

Related Topics: Channel: Mobile Marketing | Microsoft | Microsoft: Mobile | Microsoft: Windows Phone | Mobile Marketing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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