• http://www.marcospolanco.com Marcos Polanco

    Greg, that users cannot distinguish between the web and apps does not mean that it does not matter to them…it merely means they cannot distinguish one technology from the other, just as distinguishing a browser from a search engine from the web itself is beyond many. If it truly did not matter then thousands of application developers are choosing the higher cost of apps without any measurable return. This does not make sense.

  • Anonymous

    With the ongoing development of my startup business: AttractBizMobile.com (Under Development), I have had the opportunity to review several articles and posts on the subject of Mobile websites vs. Apps.
    Based on my research so far, I believe that for my intended market (local small businesses), the mobile website would be preferable. I base this on two main factors: (1)lower development costs, and (2) flexibility. Since apps are device-specific (i.e. iPhone, Android, etc.), a business would literally have to develop an app for each platform, vs. a mobile website which can work across all platforms.
    Great post. Thanks! Rick C. @rcl4rk:twitter 

  • http://twitter.com/salyris Salyris Studios

    This is where a good strategy for an app needs to be planned out and mobile web via responsive design is the answer, at least for now.

  • http://www.telliott.co.uk/ tomelliott

    My vote would go with Web to dominate by 2020 – development of adaptive designs to a single, open source deployment method across a multitude of devices from phones, tablets, TV’s and desktops that will keep development costs down and market penetration high.

    I see Javascript, HTML 5 etc continue to bridge the gap between App and Web functionality, we already have the likes of JQuery mobile etc to create the App Style navigationUI and think and it will only be a matter of time before smartphone specific features such as camera, accelerometer etc will be accessible through web APIs. Top-end games and other niche apps however may still be native depending on hardware acceleration through the browser.

  • http://www.facebook.com/mike.jalonen Michael Jalonen

    With the advance of HTML5, platforms will be less important and mobile web apps will most likely pull through.  From a software publishers perspective it is much quicker and easier and cost effective to provide applications to all platforms.  This allows the developer to invest more time on functionality and ease of use.  My two cents…

  • MADMobile

    I find it very interesting the continued discussion about Apps V Mobile Website. In our considered opinion these are two completely different products, Mobile sites are a convenience for  mobile users and every business should have one. Apps are a way of delivering cool methods of creating a loyal customer base for medium to larger businesses. Apps need to have a reason to be downloaded followed by a marketing strategy, mobile sites are there as a matter of course for your customers.

    That’s just my two penny worth.

    MADMobile @MADAPPSDIrect

  • Darryl DuCasse

    Hi there,

    I like your article. 

    As a USER I only care about functionality and user experience. Period. Downloading an app vs hitting a URL is not a significant part of the experience to me so I couldn’t care less if it is an app or a website.

    As a DEVELOPER I care about 4 things:

    * Market penetration
    * Revenue potential
    * Development costs
    * Marketing costs

    The web has the same revenue potential and more market penetration with much lower development costs. 

    So, why would I develop an app? Technical limitations!  There are things I cannot do on the web! For example, I have no access to the device’s contacts or to fined-grained geolocation on the web. Your use-cases may force you to make an app.

    As far as marketing goes the platform you choose (web or app) DOES NOT make it easier or harder to market .  Some may argue that downloading an app sounds cooler and it may be easier to create more buzz. Nonsense! Platforms don’t create buzz. Useful innovation and how you market your product does. 

    Cheers,
    Darryl