• PM Digital

    It’s important to note that more focus on design does not mean
    more visual flare. The trend toward flat design
    is a sign that our comfort with UI has evolved past
    real-world metaphors – like folder tabs and squishy buttons – allowing for a
    more intimate and intuitive way of consuming screen-based content.

    -Kevin Limongelli, PM Digital Creative Director

  • Lynn Baus

    Couldn’t agree with you more Kevin. It’s really about honing the craft of creative messaging to “show” more than “tell” users about the worth of the content. Good design removes that need to interpret the value.