Mobile Close To 20 Percent Of Internet Traffic Globally

mobile youtubeAccording to data from StatCounter, mobile devices now drive almost 20 percent of all global Internet traffic. In Africa, it’s 25 percent, while in Asia it’s nearly 30 percent.

India is the most mobile-centric country in the world, with 61 percent of its Internet traffic coming via mobile devices.

mobile web penetration by country

A range of these kinds of data are compiled in a new global report on mobile penetration and usage from the Webcertain Group.

The report offers an array mobile metrics, at both the global and country level, for 28 markets. Most of the data are compiled from third-party sources. It’s an extensive (and free) compendium of information for the markets it addresses.

devices used in past 30 days

The report’s primary data sources are StatCounter, Kleiner Perkins Caufield & Byers and Global Webindex. If you would like a copy of the full report you can download it here.

Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Pat Grady

    Some folks include tablet as mobile, some don’t – we should fix that (or at least try to always be very clear).

  • Radina Disheva

    According to the Global report 55,7% for India’s mobile traffic, instead of 61% as you have stated above. Anyway, I find it hard to believe.

  • Immanuel Simonsen

    The 61% Greg mentions is the August 2013 benchmark, whereas the country chart above from The Webcertain Global Mobile Report is based on May 2013 data; hence, the discrepancy.

    It’s indeed hard to believe that mobile phones now drive more than three fifths of total web traffic in India. After all, smartphone penetration still sits below 10% of total mobile phone subscriptions. That said, you have to keep in mind that fixed broadband is extremely scarce in India, making mobile — predominantly simpler feature phones — the primary gateway to the internet in the country.

  • Radina Disheva

    Thank you for the clarification, Immanuel.

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