• http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Excellent advice Lynn and super relevant given that Black Friday online sales were up nearly 24% with 14.4% of purchases made from mobile phones according to IBM’s benchmark service.

  • http://twitter.com/lynnbausmktg Lynn Baus

    Thanks Rick! So glad you found it helpful.

  • http://twitter.com/seo_george George LaRochelle

    Great article with some very nice examples. Your first one has me a little confused though. In the first thing to do Today you mention you should use

    html {webkit-text-size-adjustment:none;}

    But that means that the text will NOT resize on iOS devices. Do you mean set it to auto instead of none so it WILL resize and make it easier to read on iOS devices?

    Thanks

  • http://www.facebook.com/erin.lindsey1 Erin Winfrey

    Got a kick out of the reminder that people use their fingers instead of a mouse to navigate and clicking areas should be larger. I hate it when sites send out e-mails and they don’t keep that in mind. I use Campayn.com to send e-mails out for my blog and love that they have already adapted their templates to counteract the ‘mobile question’

  • http://twitter.com/lynnbausmktg Lynn Baus

    Greetings George! Sorry for the delay, I just now saw your question. I understand the confusion. I’ll explain in more detail. iOS devices automatically adjust text size to 13px, this can cause the email layout to break especially around pre-headers and footers. By setting the CSS code to “none” we are overriding iOS’s default 13 pixel font size for iPhones and iPads and instead using the inline CSS font-size style which would fit with the design.

  • Guest

    Thanks Lynn

  • http://twitter.com/seo_george George LaRochelle

    Thanks Lynn

  • http://www.buraq-technologies.com/ ambreen11

    Awesome post on mobile email marketing tips for the holiday season. I agree with your points you have here really very well. Thanks