Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device

blue-hashtag-200pxAccording to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device.

RadiumOne’s survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and 44 percent, middle-aged. (RadiumOne noted that while social media use is most predominant with 18 to 24-year olds, comScore credits middle-aged women as the group most responsible for growth in social media site usage.)

Do you use hashtags

Another key insight from RadiumOne’s survey was that hashtags are being used primarily to communicate personal ideas and feelings. The second most popular reason for using hashtags was to search or follow categories and brands of personal interest. People are also using hashtags to explore content, with 41 percent of respondents claiming they would click on a hashtag to learn more about a brand or product.

radiumone hashtag survey

RadiumOne recommended a number of ways advertisers should be using hashtags, including building a stronger social presence, rallying consumers around sponsored causes or events, and driving more customers to specific brands. Citing that 25 percent of their survey respondents said they would re-post a hashtag attached to personally relevant content,  RadiumOne reinforced how hashtags can be used to create meaningful conversations with customers.

Hashtags have expanded well beyond Twitter onto social media sites like Google+, Flickr, Instagram and Pinterest. A recent Wall Street Journal article reported Facebook is working toward integrating hashtags into their site, as well.

Related Topics: Channel: Social Media Marketing | Facebook: Advertising | Facebook: Instagram | Google: Google+ | Mobile Marketing | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Mobile | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Top News | Twitter

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Marquita Herald

    I don’t doubt the statistics, but I’m stumbling a bit on the use of hashtags outside of Twitter. For example, awhile back I read an article about how using hashtags on Pinterest is a “must.” I tried looking for hashtags and I found a handful, but nothing to indicate wide spread use. I’m just trying to figure out what I’m missing and wondering if there are certain subjects or niches where they are more likely to be used. Thanks for the great information!

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