Mobile Market Share: Microsoft Shows Gains, So Do Apple And Android

There’s some apparent good news for Windows Phones in comScore’s latest mobile market share data report. After steady declines month over month, the Microsoft OS appears to have gained share modestly, moving up from 3.9 percent to 4 percent. However comScore also reported Microsoft’s OS share as 4 percent last month, so it’s not clear if the gains are real.

On a percentage basis Apple gained the most in the past three months, followed by Android — their relative shares in the US market are largely unchanged. According to comScore’s data 47 percent of mobile subscribers 13 years and older had smartphones. Nielsen and Pew have pegged the number at more than 50 percent since Q1.

Web analytics firm StatCounter indicates that the combined iOS (iPad, iPod Touch, iPhone) US share is 50.2 percent vs. Android’s 39.7 percent.

According to the StatCounter data Windows had a 1.02 percent share in June, down slightly from the month before.

Related Topics: Apple | Channel: Mobile Marketing | Google: Android | Statistics: Mobile Marketing | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • LeeF

    If you like this…check out http://www.tubemogul.com, where you can buy video ads on YouTube channels and across the rest of the web.

  • http://twitter.com/MichaelHuntable MichaelHuntable

    Blackberry’s going down fast.  They really need to start changing something about their phones.  I feel like the main reason that people don’t go back to RIM is because theres such a small difference between newer phones, that its not worth it for people to buy the newer ones

  • http://twitter.com/markbraggins Mark Braggins

    This is fascinating Greg, thanks for sharing the current and historical data. I recently gathered data about Mobile Facebook usage at a local level near Winchester in the UK which including device type data (iPhone, Android, RIM/Blackberry and Windows etc). I intend to repeat the exercise over the next couple of months and will compare the results with what you’ve published. If you’re interested, I’ve blogged about it:
    http://markbraggins.wordpress.com/2012/07/11/facebook-usage-a-local-perspective/

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