What was once a weak spot in Facebook’s strategy is quickly becoming a strength.
Mobile had been a soft spot with new and improved apps, the overwhelming usage of Instagram and added mobile revenue, but this is no longer the case. The focus has been mobile, and the focus is now paying off.
Reuters reported that Facebook’s mobile traffic in June was up 18% in the US and 22% in the UK compared to the same time frame last year. Not only is traffic up, but revenue is as well. According to Facebook in Q1, 30% of revenue now comes from mobile.
James Quarles, Facebook’s regional director for Britain and Southern Europe, said the following to Reuters:
“When people are that engaged, checking their Facebook 14 times a day, if advertisers can deliver the right message to the right audience you can really see some business impact”
For more information see the full Reuters article.