• Pat Grady

    “In fact, women in the U.S. account for 85% of all purchasing decisions, including everything from cars to health care coverage.”
    Way to go women!

  • http://www.referralcandy.com/ ReferralCandy

    While more and more people are using their smartphones to pay their bills, look through ecatalogs and making their purchases on their smartphones, I think simply optimising websites for mobile devices might not be enough. We might need to go a step further and make these purchasing interfaces much more intuitive, fluid, and faster in general.

    With more and more people making their purchases on their mobile devices while they’re on the go, people might not be that willing to face slow loading times and inefficient purchasing steps. The next level would be to ensure that everyone can make a purchase on their phones with minimal clicks, waiting time, and thinking, all while waiting in line to pay for a sandwich.