More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)

email-iconMobile internet growth isn’t just limited to the web. Consumers are also using mobile devices more frequently to read emails.

According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second half of 2011.

That number is up from about 20 percent during the first half of 2011 — a 36 percent gain during the year.


Knotice reports that phones accounted for 20.6 percent of mobile email opens, and tablets made up the other 6.8 percent.

Perhaps not surprisingly, iOS devices make up the majority of that mobile email activity. Knotice says the iPhone and iPad combine to account for more than 22 percent of mobile email opens, compared to a little less than five percent for Android devices.


Together, iOS and Android represent just under 99 percent of all mobile email opens during the second half of 2011. The iPhone is the most used phone, with about 69 percent of all email opens happening on phones. The iPad is tops with about 97 percent of all email opens on tablets.

Knotice’s data are derived from about 974 million emails sent across 11 different industries. An “open” happens when an image in the email is downloaded, and Knotice’s report does mention that the above numbers may actually be lower than reality because some devices and operating systems don’t download images by default.

The report is available for download on Knotice’s website; no registration or personal information is required.

(Stock image via Used under license.)

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Kevin

    hmm great post 
    As a result of higher mobile internet growth, by 2015, mobile internet users (15.1 million) corporate
    .The graphical experts’ logo
    in symbolizing your business.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!