Moto X: Google’s Real Answer To The iPhone

Moto XAt an event in New York today, Google and Motorola unveiled the long-anticipated Motorola Moto X. You can read about specs and first hands-on reviews on Techmeme. The phone is getting a generally enthusiastic response from those that have received early demo units. (We don’t have one.)

From an overall design standpoint, it’s a giant leap ahead of the previous Motorola “Droid” handsets. That’s partly because it’s the first phone designed following the $12.5 billion Google acquisition of Motorola.

The phone has a 4.7 inch display and a 10 MP camera. The design generally reminds one of the Samsung Galaxy S4 but Moto X offers a high degree of customization and color choices (not available from all carriers). The battery life is a stand-out feature, which Motorola says will last 24 hours but remains to be seen in real-world testing.

The handset is made in the US, which could be a tie-breaker for some. And the marketing (“designed by you, assembled in the USA”) takes a swipe at Apple (“designed in California, assembled in China”).

Moto X also heavily promotes voice control features on the device (see the video below). For example, users can initiate Google Now (which emerges as more of an “assistant” than ever) through the use of speech without touching the device — much like the wake-up phrase “OK Glass” initiates Google Glass operation.

One could argue that Moto X, and not the Nexus devices, is Google’s true answer to the iPhone. Indeed, it appears to be a beautiful phone and should give Samsung (and perhaps the iPhone) a run for its money.

Motorola has seen its smartphone market share continue to decline over the past two years. Moto X is a bid to get back into the Android conversation. The phone is equally important for Google as a hedge against Samsung’s total dominance of Android sales.

According to new numbers from Strategy Analytics, Android represented nearly 80 percent of global smartphone shipments in the second quarter:

Q2 smartphone shipments

The Moto X is priced at $199 with a two-year contract. It will be available from all major US carriers, though AT&T has additional customization options. There will be a Google Play edition but there’s no word yet on the cost of the unlocked phone.

The following is one of two new TV commercials for the Moto X, which emphasizes Google Now and voice control. The commercial is not unlike one that might have been made by Apple promoting Siri as a differentiating feature.

Related Topics: Channel: Mobile Marketing | Features & Analysis | Google: Android | Google: Google Now | Google: Mobile | Google: Nexus | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!