Motorola, LG, Fossil First Brands To Launch Android Wear

Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG’s “G Watch” (presumably for Google) will arrive next quarter and be aggressively priced.

Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). Of the two it appears to be the more interesting one — because it’s round faced. However Motorola says “Moto 360 will be available in a variety of styles globally,” so there will probably also be rectangles.

Fossil is also an early Android Wear partner. What’s different with Fossil is that it’s a watch company getting into tech whereas the others are hardware companies getting into fashion.

It will be interesting to compare the features, quality and prices of these devices when they are revealed in the coming weeks and months. Design and price will be critical because presumably functionality and the UIs will be identical or nearly identical.

Poor design quality doomed Samsung’s initial Galaxy Gear watch. That has now been superseded by second-generation products, which have abandoned Android for Samsung’s proprietary Tizen.

My guess is that Samsung will have to re-evaluate and regroup again because the Android Wear watches (based on preliminary images) are likely to be both more “elegant” and user-friendly. (Interestingly, Samsung is also listed as one of the Android Wear partners.)

Fitbit, Nike FuelBand and a couple of other wearable fitness trackers have gained traction among consumers. They’re now potentially threatened by Android Wear as well, because fitness tracking and health monitoring will become integrated into these devices. I suspect Nike will integrate into Android Wear quickly.

The majority of existing smartwatches have not broken through to mainstream awareness or adoption. As with Samsung most of those companies, including Qualcomm, Sony and Pebble, will likely need to step back and adapt their products to a new market.

Assuming that Google and its partners do meaningful consumer marketing — and the watches are affordable and well-designed — we should see smartwatches hit the mainstream in the coming year. And if Apple finally launches its own “iWatch” the segment as a whole will benefit from broader consumer awareness.

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Google | Google: Android | Google: Mobile | Samsung | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • James R. Halloran

    These are nice, but I’m still not sold. Until these gadgets can do something my smartphone can’t, I don’t feel much motivation to get one.

    Maybe if they installed a grapple cable in them like James Bond’s watch in GoldenEye, then perhaps I’ll find that useful. Who wouldn’t want to jettison up four stories without taking the stairs?

  • gregsterling

    We have to see them first to truly evaluate them. How well designed, how much? What specifically do they do? Design is a big one.

  • SumTotal Marketing

    It would be nice to see the interface at work. Right now it just looks like a watch.

  • Nwosu Desmond

    Nice products and great designs. I am looking forward to these products. I hope the prices will be fair enough to make it available for all.

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