Moz Analytics Launches Out Of Beta

Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company rebranded from SEOMoz.

Moz Analytics is an expansion of the company’s original SEOMoz PRO platform that primarily focused on organic search data. Moz Analytics gives users insights into organic search, social and referral traffic performance.  “We believe that all your data about inbound channels should be aggregated in one place,” wrote CEO Rand Fishkin at the time of the announcement.

Moz Analytics dashboard

All current PRO customers and the 80,000 users who requested inclusion in the beta now have access to Moz Analytics. New users can sign up starting today.

The company plans to add several new features, including custom reports and PDF exports, content analytics, additional social media tracking data by the end of the year.

 

 

Related Topics: Analytics | Channel: Analytics | Marketing Tools: Analytics

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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