Moz Analytics is an expansion of the company’s original SEOMoz PRO platform that primarily focused on organic search data. Moz Analytics gives users insights into organic search, social and referral traffic performance. “We believe that all your data about inbound channels should be aggregated in one place,” wrote CEO Rand Fishkin at the time of the announcement.
All current PRO customers and the 80,000 users who requested inclusion in the beta now have access to Moz Analytics. New users can sign up starting today.
The company plans to add several new features, including custom reports and PDF exports, content analytics, additional social media tracking data by the end of the year.