Mozilla's Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web

Mozilla’s Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web

Nov 13, 2012 at 7:48am ET by Greg Finn

Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced.

With Popcorn Maker, users can edit, add and enhance content directly into pre-existing videos. Think of it as Google Annotations on steroids with a build it editing function to manipulate video. A nice benefit for Popcorn Maker is that annotations can be linkable to exterior pages, something that is a premium feature for YouTube users.

Much like the image enhancer ThingLink, Popcorn Maker has many implementations for marketers. Video interactivity is something that can be crucial for demos, displays, manuals & reviews and Popcorn Maker makes it easy. The Google Map integration is also a very slick feature and will be a boon for anyone selling propery or locatino based services.

Mozilla’s director of Popcorn, Brett Gaylor, talked about the vision of the project:

“Popcorn Maker changes that, making video work like the rest of the web: hackable, linkable, remixable, and connected to the world around it.”

The following are items that can be added into videos with Popcorn Maker:

Image
Wikipedia
Maps
Context & Info
Twitter

Popcorn Maker is live and free to use, see the official blog post for more information.

Related Topics: Channel: Video | Top News | Uncategorized | Video

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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Gerson Va

Wow that is a great feature for sharing information through videos. Well done Mozilla.
NGayanP

Should be a great service; I believe Mozilla should have chosen a more logical / professional name. It’s not like you are going to feel comfortable telling people that you used Popcorn Maker to create that video. Google used “Google Annotations” – a good name is very important for any product.