Mozilla’s Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web

Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the  product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced.

With Popcorn Maker, users can edit, add and enhance content directly into pre-existing videos. Think of it as Google Annotations on steroids with a build it editing function to manipulate video. A nice benefit for Popcorn Maker is that annotations can be linkable to exterior pages, something that is a premium feature for YouTube users.

Much like the image enhancer ThingLink, Popcorn Maker has many implementations for marketers. Video interactivity is something that can be crucial for  demos, displays, manuals & reviews and Popcorn Maker makes it easy. The Google Map integration is also a very slick feature and will be a boon for anyone selling propery or locatino based services.

<iframe src=”” frameborder=”0″ width=”640″ height=”403″></iframe>

Mozilla’s director of Popcorn, Brett Gaylor, talked about the vision of the project:

“Popcorn Maker changes that, making video work like the rest of the web: hackable, linkable, remixable, and connected to the world around it.”

The following are items that can be added into videos with Popcorn Maker:

  • Image
  • Wikipedia
  • Maps
  • Context & Info
  • Twitter

Popcorn Maker is live and free to use, see the official blog post for more information.

Related Topics: Channel: Video | Top News | Uncategorized | Video


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Gerson Va

    Wow that is a great feature for sharing information through videos. Well done Mozilla.

  • NGayanP

    Should be a great service; I believe Mozilla should have chosen a more logical / professional name. It’s not like you are going to feel comfortable telling people that you used Popcorn Maker to create that video. Google used “Google Annotations” – a good name is very important for any product.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!