Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced.
With Popcorn Maker, users can edit, add and enhance content directly into pre-existing videos. Think of it as Google Annotations on steroids with a build it editing function to manipulate video. A nice benefit for Popcorn Maker is that annotations can be linkable to exterior pages, something that is a premium feature for YouTube users.
Much like the image enhancer ThingLink, Popcorn Maker has many implementations for marketers. Video interactivity is something that can be crucial for demos, displays, manuals & reviews and Popcorn Maker makes it easy. The Google Map integration is also a very slick feature and will be a boon for anyone selling propery or locatino based services.
<iframe src=”http://popcorn.webmadecontent.org/r7_” frameborder=”0″ width=”640″ height=”403″></iframe>
Mozilla’s director of Popcorn, Brett Gaylor, talked about the vision of the project:
“Popcorn Maker changes that, making video work like the rest of the web: hackable, linkable, remixable, and connected to the world around it.”
The following are items that can be added into videos with Popcorn Maker:
- Context & Info
Popcorn Maker is live and free to use, see the official blog post for more information.