If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is one of the best. Just paste any url into the tool and you’ll get an instant reading of how many times it has been shared on Twitter, Facebook, Google+ and LinkedIn.
Of course, such information is also available from any number of analytics dashboards, but Muckrack’s service is free and so simple that it basically demands inclusion in a content marketer’s quiver of tools.
Muckrack, a network that connects journalists with P.R. professionals and marketers, created the tool about a year ago and has been steadily adding new features. In December it introduced a bookmarklet that enables users to access the tool from their browsers’ tool bar. Last week it added the ability to click through to Twitter to see all the tweets in which the url appeared.
And this week, Muckrack added the option to create a PDF report. The report simplifies the display even further, making it suitable for printing or emailing to executives, clients or anyone else seeking information about how an article is being received. Here’s how it looks: