A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines.

In the new interactive format, only the ad headlines are displayed in large font with arrow button icons next to them:

However, when you mouse over a headline, it becomes underlined and then animates and reforms to show the full ad.

When you mouse over the next ad, the previous ad reverts back to the headline in a smaller font for a brief period before returning to the larger font size.

The videos below, captured by @incrediBill and first posted at WebmasterWorld, show how the ads work when users interact with them.

Google remains tight-lipped about the new formats. It is not known what impact the new format is having on clickthrough rates. When asked for details, a spokesperson for the company responded, “We’re always experimenting with new formats but don’t have anything to announce at this time.”

Related Topics: Channel: Display Advertising | Display Advertising | Google: AdSense | Top News

About The Author: Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin. See more articles by Ginny Marvin

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