New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance

Today, Google announced the launch of a new feature called Content Grouping to help users analyze performance of product and content categories. If you’ve been using Advanced Segments to aggregate products or types of content, Google says Content Grouping will be an easier and more helpful way to look at aggregated aggregated data.

A couple of things to note:

  • Content Grouping supports page grouping in three ways: through tracking code, a UI-based rules editor, and/or UI-based extraction rules.
  • Once implemented, Content Groupings become a dimension of the content reports.  Users can see their data based on each group in addition to other primary dimensions.
  • You can create up to five Content Groupings. Under each of those, however, you can define an unlimited number of Content Groups.

For example, if you wanted to compare aggregated sales by Department, then you might create a Content Grouping called Department, and within that Content Grouping create Content Groups for Men, Women, Children. That would allow you to compare performance of the men’s, women’s and children’s clothing departments.

You can view aggregated numbers for all the pages in a product category and then drill down to see performance data for individual URLs.

To get started, you create Content Groupings at the view level, under Admin > <view> > Content Grouping.

Data takes 24 hours to populate into reports. Content Grouping statistics can show up in Content reports that offer “Content Grouping” as a primary dimension. “Content Group” can also be used as a dimension in custom reports.

Here is Google’s introductory video for Content Grouping:

YouTube Preview Image

Related Topics: Analytics | Channel: Analytics | Google | Google: Analytics | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Per Pettersson

    This is awesome. Finally I can start getting the same workflow across my tools. A christmas gift for us all.

  • Hadrien

    Which reports offer “content grouping”? It’s been over 24 hours and I don’t see it in my reports.

  • pnplondon

    Thanks for the notification. This is extremely useful for many of our client’s sites and also for our future projects.

  • Paul Kragthorpe

    Not seeing it in any reports or as an option in custom reports. Created the grouping on Dec 23rd, 8 days ago…

  • David

    Awesome time saver. GA continues to impress.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!