Get the most important digital marketing news each day.
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.
One of the biggest knocks on the Twitter platform has been the complexity of the platform and the inability for businesses to adapt. Dashboard aims to lower the required learning curve by giving businesses a straight-forward tool they can use. Furthermore, Twitter provides digital hand-holding to guide businesses along the way and optimize the setup from the start.
When a business signs up with Dashboard, they receive a digital valet experience that helps them pick and choose information that is (and isn’t) related to the business. Users can include and exclude terms that are recommended by Twitter and are then given a stream of Tweets that are “About you.” This is one of the best attributes that Dashboard offers as users need not utilize third party software or partake in power searches to see what others are saying. Instead the blended terms come directly in-stream and they can respond/retweet when applicable.
Another welcome feature is the ability to schedule Tweets. A Tweet queue lets businesses add content from desktop and the iOS app and features a robust calendar feature with a clean UI.
Finally, all account admins are then provided with tips and topics that can help with content creation. These helpful hints don’t recreate the wheel, but give folks ideas on how to post more often. Sample tips include:
- “Tweet testimonials are the best! Retweet kind words from your customers.”
- “Capture an ordinary but beautiful moment in your day and share it with your followers.”
Twitter hopes these will spur additional content creation or at least provide simple reminders on how to best engage on the platform.