• http://www.prosemedia.com/ Justin Belmont

    “You have to tell the brand story in so many more ways than we ever had to before.” Well, yes. At the same time, it’s not just about transforming one basic story over and over for different customers in different need states. It’s about building all these different platforms, different pieces of the puzzle, into one coherent narrative. Imagine a really engaged consumer, Bob. He reads a blog entry on his iPad on his way to work. He checks your Twitter page on his phone during a coffee break. He skims through your newsletter when it arrives in his work email account, giving it maybe five minutes of attention. He scrolls through your Facebook updates among all the other updates in his news feed after work. Over the course of the day, you can be rewarding Bob for his engagement, telling him a story piece by piece.