Yahoo followed up its acquisition of Tumblr today with a relaunch of a “better, brighter Flickr” at a press conference in New York City.
Yahoo CEO Marissa Mayer said she challenged the Flickr team to “make Flickr awesome again.” The new Flickr puts photos first. Acknowledging that Flickr had become a mishmash of small thumbnails, links and words, today’s launch showcases the new approach to an immersive photo experience.
“We want all your photos”
Adam Cahan, SVP of mobile and emerging products at Yahoo announced that all photos are full resolution and each user will have a free terabyte of storage space. Cahan said this will give users 70 times more storage space than any other service currently offers. At full resolution, you could upload 537,731 photos to your account.
Mayer followed up by stating that if all the photos in the world were uploaded to Flickr today at full resolution, they would take up just a tenth of Flickr’s allotted storage space. The company is hoping users will once again think of Flickr as the place to upload their photos. As Cahan said, “We want all your photos.” Yahoo hopes to make Flickr the photo destination it once was.
New Android App
Also announced today is a new app for all Android devices, now available in the Google Play store. When Yahoo launched a new iOS app for Flickr last year that started to incorporate a “photos first” mentality, the company saw a 25% increase in uploads. The Android app better positions the company to gain mobile users and increase mobile engagement.
Mayer alluded to working on ways the new ”cousin companies,” Flickr and Tumblr, can complement each other. This relaunch helps position Flickr to be a worthy partner for Tumblr.