New Google Analytics Interface Becomes Standard

There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version.

The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, it features a number of new reports unveiled since, including:

The additions to Google Analytics have been generally positively received by the web marketing community.

Related Topics: Channel: Analytics | Google: Analytics


About The Author: is executive features editor of Marketing Land and Search Engine Land. She’s a well-respected authority on digital marketing, having reported on, written about and worked in digital media and marketing for more than 10 years. She is a previous managing editor of ClickZ and has worked on the other side of digital publishing, helping independent publishers monetize their sites in her work at Federated Media Publishing.

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  • Marcos Lujan

    Annoying because in the old one you could make an advanced filter for keywords and source and landing page and other dimensions together. With the new one you’re limited to two…

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