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New Google Analytics Interface Becomes Standard
The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, it features a number of new reports unveiled since, including:
- Real-time stats
- Multi-channel funnels
- Load-time measurements
- Social reports (including on backlinkURLs)
- Mobile reports
- Flow map visualizations and
- Content experiments
The additions to Google Analytics have been generally positively received by the web marketing community.