New Google+ Local Tab Unveiled, Will Replace Google Places

A new product option will soon be appearing in Google+ navigation titled Google+ Local.

Today, Google announced that Google Places is being phased out in exchange for a Zagat infused Google+ Local tab that can be found underneath the Games button.

Upon clicking on the tab, users will be delivered to recommendations based off of your circles, previous reviews and Zagat ratings:

The Google/Zagat merger from almost a year ago is finally surfacing as well.  Gone are the days of the traditional 5 star ratings as they have been upgraded to the Zagat 30 point system.  One of the most promising features could be the search functionality within the Local tab.  The layout is a near exact replica of Yelp as users can enter in exactly what they are looking for as well as the city in which they are looking:

If any user within a circle has reviewed a restaurant, they will show up alongside the previously reviewed restaurant.

For more information see Search Engine Land for a full analysis of Google+ Local.

Related Topics: Channel: Social Media Marketing | Features & Analysis | Google: Google+ | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Jonathan Elder

    Do we have any idea when this is coming to the UK? Zagat never made as much on an impression outside the US, so I don’t know  how much data they will have.

  • Nick Stamoulis

     Zagat is mostly a restaurant review service, so what about other businesses? I know I check Places for addresses to everything including things like my dentist. How will this update affect those businesses?

  • Scot Fleming

    This is great news. It still leaves a question about how Google/Zagat will present restaurant info – specifically menus. Especially in the light of “Single Platform” salespeople telling us that restaurants will no longer have any “free” options to have their menus served up on many aggregate sites, and that their paid platform is our only hope. Any thoughts on that? 

  • Maria Popovici

    What happens if I already own a G+ profile and my Google Places profile also turned into G+? Do those 2 unify into one single G+ Profile automatically or there’s need of a manual action?

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