New: Set Google AdSense Reports To Your Local Time Zone

Soon publishers will be able to see AdSense daily earnings reporting based on their own time zones, rather than on Pacific Standard Time as all reports are currently defaulted. A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on […]

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Google AdSense LogoSoon publishers will be able to see AdSense daily earnings reporting based on their own time zones, rather than on Pacific Standard Time as all reports are currently defaulted.

A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on the new setting. It’s important to note, that the change is not retroactive. Your reports prior to the change will still be based on Pacific Standard Time.

AdSense Timezone Reporting

You’ll also want to think about the time of day that you make the switch, as it will affect your reporting for that day.

Google announced that the change will roll-out of the next couple of weeks.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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