New Tablet Mail, Weather Apps Continue Yahoo’s Push For Mobile Relevance

Yahoo Weather appThis morning, Yahoo introduced its improved Mail app for Apple and Android tablets and a new weather app for the iPhone. The Mail app is a larger, tablet-optimized version of the Mail app that was introduced for the iPhone in December.

Yahoo’s new mail apps put Yahoo Mail’s quality and functionality on par with Google’s mail apps and will help increase mobile usage and retain Yahoo Mail users. The weather app, however, is not just “workmanlike” but offers a visually rich environment and should grow usage on the iPhone.

The Android version of Yahoo Weather is similarly immersive, but not as nicely done. It will probably be updated to bring it more closely into alignment with the new iOS version.

Images from Flickr of the desired weather locations fill the screen and do create a “beautiful” experience. This visual appeal makes it very appealing vs. other more basic weather apps. The image at right is one from the new Weather app for the iPhone.

Weather is one of Yahoo CEO Marissa Mayer’s “daily habits.” And the design appears to represent something of a new direction for the company’s app development. I was immediately reminded of Facebook Home, with its full-screen images. I previously suggested that Yahoo could emulate Home as a “launcher” strategy for Android.

If Yahoo continues down the path that Weather has taken and invests in beautiful design and UIs, it will claw its way back to mobile relevance.

Yahoo provides weather information to Siri on the iPhone. It will be interesting to see whether some version of this app-experience makes its way there, as well.

On the recent Yahoo earnings call Mayer said that the company had grown its mobile audience by about a 100 million users in Q1 and was now at 300 million globally.

Related Topics: Channel: Industry | Yahoo | Yahoo: Business Issues | Yahoo: Flickr | Yahoo: Mobile


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!