New Twitter Button Updates Disrupts Sharing From Websites

When the new Twitter updates were announced last week website owners and publishers were assured: no action was needed.

However we noticed here that the new Twitter buttons were not passing in the extra parameters when used on our sites. Apparently they were all impacted by this bug:

It initially affected all of our posts and on all of our sites, but our development team corrected (for the majority of them) by changing our “related” parameter which had an apostrophe in the text – so that most will work. You will note however, that if you attempt to share a post that has an apostrophe in the title, you won’t get all the title and the “via @marketingland” data included – you’ll just get the link.

We also noticed that the Tweet button is not shortening the article links, and we are apparently not the only site having this trouble:

It’s a bit soon to tell what kind of impact that this is having on retweets and clickthroughs on links via Twitter for Marketing Land, but looking at our sister site’s stats, you can see a slight decrease.

We’ll keep an eye on the Twitter dev blog for when they’ve gotten this sorted. In the meantime someone please remind Twitter that we weren’t supposed to have to do anything as a result of this update.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter: Buttons & Widgets


About The Author: Monica Wright has over 15 years of media, content marketing and project management experience, with a strong focus on driving online audiences for media companies. She serves as the the Director of Community for Marketing Land and Search Engine Land, always on the quest to understand how people interact and participate online. She started out her media career back in the grunge days interning at The Boston Phoenix and WFNX talking to listeners, writing artist bios and editing show listings, connecting people with the information they wanted. She still believes that listening and going "where the people are" builds the best audiences, only today, it's mostly online. Based near Portland, Maine, she occasionally blogs about media marketing at, and spends quality time at the dojo. You can find Monica on Twitter, LinkedIn and Google+.

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