New Twitter Mobile App Aims To Enhance Tweets & Events

The rumors leaked earlier this week proved to be true.  Today Twitter released their new mobile apps for Android and iPhone.  While some noticeable changes will be prevalent, many of the new initiatives will be rolling out slowly even with an upgrade.  The apps feature more than just the current logo, they will enhance the content and experiences that users have with the Twitter app.

Expanded Tweets

The biggest upgrade coming to the Twitter app is undoubtedly the addition of “Expanded Tweets.”  Users will have the ability to see more than just the update, but rather a partial story that is linked.  Right now the only expanded tweets will belong to partner websites and the feature will be rolling out shortly.  Twitter is touting this feature by saying “Now get even more than 140 characters.”

This is a big time-saver for users on the go as instead of clicking through every Tweet to get to an article, a quick synopsis can be viewed without ever leaving the app.  The added images are also a nice touch to the Enhanced Tweet, helping to segment between the Tweet and the content Tweeted.

Enhanced Events

Following along with events will be easier than ever with the new Twitter app for the iPhone.  Users will be able to see the the best photos and Tweets around an event similar to the web presence around events.

This is one of the areas that Twitter truely thrives in, real-time sharing.  The simplicity of Twitter makes it the go-to for specific events and the mobilization of these features should be a popular addition.

Custom Notifications

There are some Twitter users that you can’t afford to miss.  Now you won’t thanks to custom push notifications in the new Twitter app. Instead of getting general notifications, users can set personalized notifications that will allow them to receive push notifications from certain users.  This functionality can be enabled via the action button on their profile.

This is a great feature for pertinent information like corporate Tweets, breaking news or local news.

Search Autocomplete

The recently announced search enhancements are making their way to mobile devices thanks to the updated apps.  Autocomplete couldn’t be a more perfect fit for mobile, as users on-the-go are always looking to simplify and speed up their mobile experience.  Users will be able to search by real name or Twitter handle with autocomplete.

The official release notes for the iPhone app are:

- Expanded Tweets: when you view Tweet details containing links to partner websites, you can now see content previews, view images, play videos and more [please note: this feature is rolling out gradually]
- Enhanced experience around selected events with the best Tweets and photos from those involved
- Push notifications for Tweets: choose to receive notifications from people you follow anytime they tweet or retweet
- Ambient notifications: enables you to see brief non-interruptive notifications in the status bar while you are using the app
- Improvements to search autocomplete for users
- Discover: now indicates when new stories are available for you to view
- Tappable avatars that take you directly to user profiles
- Performance improvements
- Support for password entry in app when experiencing authentication issues
- Hungarian language support
- Updated with new Twitter bird
- Many other tweaks, polish, and bug and crasher fixes

The official release notes for the Android app are:

- Expanded Tweets: when you view Tweet details containing links to partner sites, you can now see content previews, view images, play videos and more. [this feature is rolling out gradually]
- Push notifications for Tweets: choose to receive notifications from people you follow anytime they tweet or retweet
- Improvements to search autocomplete for users
- Tappable avatars that take you directly to user profiles
- Many other tweaks, polish, and bug and crasher fixes

Download the app today in the App Store or at Google Play.

Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Cards | Twitter: Mobile

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!