New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

youtube-logoYesterday, Google released a new YouTube Creator Playbook for Brands.

A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform.

“The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy,” writes YouTube’s head of audience development Vanessa Pappas in a blog post announcing its release, “From tips on how to create videos to video promotion.”

The new playbook is organized into the following seven sections:

  1. Content Marketing
  2. 10 Fundamentals to Create
  3. Schedule Your Content
  4. Optimize Your Content
  5. Promote Your Content with Paid Media
  6. Amplify Your Content with Social
  7. Measurement

According to a report from, the playbook for brands is more comprehensive than previous versions of the playbook, with a deeper exploration of topics like paid media options, social media strategies and tracking tools.

The new YouTube Creator Playbook for Brands can be downloaded directly from the ThinkWithGoogle website.

Related Topics: Channel: Video | Google: YouTube | How To Guides: Video Marketing | Top News | Video


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • James R. Halloran

    Hey, nice! Thanks for sharing this! I definitely think a good resource for branded material on YouTube is in due order. I’m definitely curious about their “Content Marketing” category cause that’s going to be a hot ticket in this next couple years. (Even now actually.)

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