• http://www.brand.com/blog James R. Halloran

    Very interesting research! But this article on PRNewswer shows that readers are less engaged by search and social combined. So, I’m not sure search is all that better in areas of engagement/ effectiveness.

    http://www.mediabistro.com/prnewser/study-readers-less-engaged-with-content-found-on-search-or-social_b87693

  • http://marketingland.com/ Martin Beck

    Hi James,

    Thanks for the comment. I think the study makes it clear that on these news sites direct visitors are much more engaged than visitors who arrive from *either* social or search.