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NFL Teases Its Own Super Bowl 50 Ad With Launch Of “Super Bowl Babies Choir” Video
In line with its "Football Is Family" campaign, NFL's spot includes groups of Super Bowl babies singing along with Seal.
As part of its “Football is Family” campaign, the NFL will be tooting its own horn and running a 60-second ad during the third quarter of Super Bowl 50.
To tease its game day spot, the organization released its “Super Bowl Babies Choir,” a three-minute video featuring groups of “Super Bowl Babies” singing along with Seal to a new version of the singer’s “Kiss from a Rose” song.
According to the NFL, the organization worked with eight of its teams to find babies born within cities that have won the Super Bowl since its inception.
The NFL worked with the eight clubs to find Babies spanning decades, including the Dallas Cowboys, Green Bay Packers, Indianapolis Colts, New York Giants, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks and Tampa Bay Buccaneers.
“For 49 years, our fans have rallied around their favorite teams on Super Bowl Sunday and passed their pride and passion down to the next generation,” said NFL CMO Dawn Hudson, “We are excited to celebrate our football families by shining the spotlight on Super Bowl Babies, those fans born into a lifelong love of their team and the game.”
The NFL will air its 60-second commercial during the third quarter of the game, along with 10-second teasers introducing featured Super Bowl babies.
Marketing Land is tracking all Super Bowl ads and campaigns leading up to the big game. You can see our full list of Super Bowl advertisers at: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.