Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

smartphonesNielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US.

Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market.

A previous Pew survey found that 35 percent of Americans over 16 owned tablets. The Pew data, if extrapolated, argue that there are more than 80 million tablets (as of September 2013) in US households. After the holidays are over that number could swell to over 100 million.

Nielsen smartphone share

Not counting iPads and iPod Touch devices, Nielsen found that Apple had a 41 percent OS share of the smartphone market compared with 52 percent for Android. The most recent comScore US smartphone data reflect a very comparable 52.2 percent (Android) to 40.6 percent (Apple).

Nielsen also reported that Facebook was the top mobile app of 2013 and the Facebook-owned Instagram came in seventh but it was the fastest-growing app of the year. The second-fastest growing was Apple Maps.

Google dominated the rest of the list with five out of the top 10 apps. It takes up the most mobile app “shelf space.” Twitter came in at number 10.

top apps of 2013

Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Marketing Land’s 2013 Digital Marketing Year In Review | Statistics | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News | Twitter


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Sam Mazaheri

    Wow, Google has 5 of the top 6!

  • rvbello

    I wonder how Windows Phone can catch up. They’ve got Nokia now but it’s a long uphill climb.

  • atatata

    where is iOS App Store and Music/iTunes?
    there are 100M+ iPhone users, almost all of them use App Store
    I do not believe it’s less popular than Googy Play or Apple Maps

  • Afrika Pay

    hahahaha. You totally got it. In other words they will never never catch up…

  • Tando Sandz

    Sure seems to know which way is up thats for sure.
    Anon-VPN dot Com

  • Eludium Q36

    Some things with this survey aren’t right. There’s about 350 million in the US, so 65% comes to 227M not 150M. And #9 on the list isn’t an app, it’s a category of apps so why is that there?!

  • http://www.plasticbag.org Tom Coates

    That’s not a huge surprise when you remember that they’re the staples in most Android phones.

  • https://plus.google.com/112767041460502214504 Greg Miernicki

    Not everyone owns a phone :P

  • http://startupsavant.com/ Startup Savant


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