Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US.
Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market.
A previous Pew survey found that 35 percent of Americans over 16 owned tablets. The Pew data, if extrapolated, argue that there are more than 80 million tablets (as of September 2013) in US households. After the holidays are over that number could swell to over 100 million.
Not counting iPads and iPod Touch devices, Nielsen found that Apple had a 41 percent OS share of the smartphone market compared with 52 percent for Android. The most recent comScore US smartphone data reflect a very comparable 52.2 percent (Android) to 40.6 percent (Apple).
Nielsen also reported that Facebook was the top mobile app of 2013 and the Facebook-owned Instagram came in seventh but it was the fastest-growing app of the year. The second-fastest growing was Apple Maps.
Google dominated the rest of the list with five out of the top 10 apps. It takes up the most mobile app “shelf space.” Twitter came in at number 10.
Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Marketing Land’s 2013 Digital Marketing Year In Review | Statistics | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News | Twitter