Nielsen’s Twitter TV Ratings Service To Launch September 30

nielsen-twitter-logos-300pxNielsen will launch its Twitter TV Ratings on September 30, giving television networks and advertisers the first industry-standard metric for second-screen viewership.

Twitter has confirmed that date to Marketing Land, after it was first reported by the Wall Street Journal. The WSJ article also includes some of the ratings service’s initial test results:

Early findings showed that for every one tweet about a TV show, roughly 50 people see it, the company says.

Original reports said that the plan was to have the Twitter TV Ratings service ready by the time the fall TV season began. That’s already underway, making the September 30 launch date about two weeks late. But Twitter, TV networks and the advertisers will surely still welcome the new data with open arms.

Nielsen isn’t only focusing on Twitter. The WSJ says Nielsen will supplement its traditional TV ratings with data related to TV viewing on tablets and smartphones, but that won’t begin until the 2014 fall TV season.

The Twitter-Nielsen partnership was announced late last year and helped solidify Twitter as the primary driver of social TV viewing. Facebook has gone out of its way this year to let the world know that its users help drive TV ratings, too, but advertisers seem most interested in Twitter at this point. And that’s something that bodes well as Twitter approaches its IPO, which is likely to happen later this year.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter | Twitter: Business Issues


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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