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NinthDecimal adds native ads to its location-based repertoire
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and desktop.
This week, location-based marketing platform NinthDecimal is making native ads available through its services.
The San Francisco-based company offers a Location Graph, which employs location, shopping and purchase behaviors, customer relationship management and other data to target ads. A Location Conversion Index tracks attribution from online and other ads down to foot traffic and purchases in physical stores.
President David Staas told me that this is first availability by any platform of “native ads for mobile and desktop with location-derived audiences and offline attribution.”