Nissan Invites Facebook Fans To Crowdsource Customized Titan Pickup Truck
This week, Nissan is asking its Facebook fans to help build the “ultimate off-road capable full-size truck for the adventure of a lifetime.” Called Project Titan, the effort invites fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni will then pilot through the Alaskan wilderness this summer.
Fans are encouraged to visit Facebook.com/NissanTrucks to vote on their preferences for the Titan’s performance package, utility, design and other modifications during the next few weeks. Nissan will build the project truck based on this fan feedback and will share videos and photos of its progress.
Once complete, Nissan will take the truck to Alaska, where WWP Alumni David Guzman and Kevin McMahon will take a multi-day trip that will put the veterans and the customized vehicle to the test.
Nissan will document the adventure and produce a YouTube series of the adventure that will debut in September. Project Titan is Nissan’s second crowdsourced vehicle project, following the automaker’s Project 370Z performance build in 2012.
Of the project, Nissan Sales & Marketing and Operations SVP Fred Diaz said, “This is going to be one incredible adventure. The Nissan Titan is already well-equipped to tackle a trip into the wilderness, but we are going to push this custom-built version to its limits to give these fearless Warriors all they can handle and memories they will never forget.”
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.