Nissan Invites Facebook Fans To Crowdsource Customized Titan Pickup Truck

nissan_titan_crowdsource

This week, Nissan is asking its Facebook fans to help build the “ultimate off-road capable full-size truck for the adventure of a lifetime.” Called Project Titan, the effort invites fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni will then pilot through the Alaskan wilderness this summer.

Fans are encouraged to visit Facebook.com/NissanTrucks to vote on their preferences for the Titan’s performance package, utility, design and other modifications during the next few weeks. Nissan will build the project truck based on this fan feedback and will share videos and photos of its progress.

Once complete, Nissan will take the truck to Alaska, where WWP Alumni David Guzman and Kevin McMahon will take a multi-day trip that will put the veterans and the customized vehicle to the test.

Nissan will document the adventure and produce a YouTube series of the adventure that will debut in September. Project Titan is Nissan’s second crowdsourced vehicle project, following the automaker’s Project 370Z performance build in 2012.

Of the project, Nissan Sales & Marketing and Operations SVP Fred Diaz said, “This is going to be one incredible adventure. The Nissan Titan is already well-equipped to tackle a trip into the wilderness, but we are going to push this custom-built version to its limits to give these fearless Warriors all they can handle and memories they will never forget.”

YouTube Preview Image

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!