Nissan Will Tap Instagram & Vine Videos For Upcoming TV Commercial

vine-instagram-200pxNever mind the Instagram vs. Vine debate. For Nissan, it’s Instagram AND Vine.

The automaker has announced the “Your Door to More” contest, which gives Nissan fans a chance to help the company promote the 2014 Nissan Versa Note automobile.

They’ll do that by visiting and downloading a cut-out “kit,” then using either one of the 2D photos or the small cardboard 3D version of the car to make Instagram or Vine videos. Here’s one of the earliest entries we’ve seen on Vine:

Three Grand Prize winners may have their videos featured in a Nissan TV commercial later this year, and also get a $1,000 Amazon gift card. Nissan will also choose three First Prize winners that just get the gift card.

The contest ends at 11:59 pm ET on August 5th.

Brands have been tapping into social media for commercial ideas for several years now, often in conjunction with major ad campaigns surrounding the Super Bowl. This, as far as I know, is the first brand campaign that taps into Vine and/or Instagram’s new video product to crowdsource TV commercial material.

Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Top News | Twitter: Vine | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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