Everything you need to know about SEO, published jointly with Search Engine Land every Thursday.
No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1
Looking to simplify your SEO efforts? Columnist Daniel Faggella has a simple formula for putting together an SEO regimen that will achieve results.
SEO (search engine optimization) has come a long way.
After experiencing the “wrath of Google” years ago, some marketers have exited the SEO game and opted instead to use paid traffic to generate their leads and prospects. However, when done correctly (and ethically), there is no match for the longevity, consistency and quality of the lead flow you’ll experience from SEO. Today, I want to offer you an insider’s view of how to do this well.
All of my businesses are built entirely on organic SEO, and if I were to stop doing everything today, they would continue to experience high-quality lead flow consistently for many months to come. This just isn’t the case with paid traffic. Of course, the best marketing systems utilize both organic and paid traffic.
In this article, I’ll give you my thoughts on a time-tested and proven strategy for creating your SEO regimen.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.