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No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2
In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads -- and leads into sales.
In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable and consistent form of quality lead generation, and (most importantly) how to start your SEO machine.
Today, we’re diving into the last two levels that will take you from just generating leads to collecting a return on your leads (revenue).
Here are the four levels:
- High Level (search terms, PPC terms).
- Top of Funnel (indirect content).
- Blog Level (relevant blog topics and lead generation tools).
- Back End (marketing automation and database marketing).
Most marketers think of their marketing as having two distinct phases: attracting and converting.
The problem with this approach is that it leaves much to be desired on the third (and arguably most important) part of your marketing: trust building.
Based on my own experience, the most effective three-step process for a profitable marketing and lead generation system is attraction (collect the lead), trust building (earn their trust) and conversion (make the sale). Here is where this SEO formula starts to pay off.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.