• jack hunt

    Thank you for writing and formatting this article so well. It has really given my brain a boost. I agree with much of this info.

  • Pixelrage

    Now is as good a time as ever to run a business that has a strong local presence and does not rely on surviving solely off of Google. Google can and will do whatever it wants, and this is another nail in the coffin for businesses that rely so heavily on internet traffic as their main source.

  • Reid Bandremer

    Respectfully, I must disagree that this is a “nail in the coffin”. The total amount of internet traffic has not decreased. Nor has the total amount of search engine traffic. If you’re doing the right things as a marketer and a brand, you’ll still get just as much Google traffic as before. All this does is make it more difficult to attain certain insights.

    I mean, we still have more data than offline marketers. And look how much companies still shell out for Superbowl ads.

  • C Jones

    Google has made two major announcements (including “Hummingbird”). It will be interesting to see just how relevant the Google search results remain in the future. Hopefully Bing, and others won’t follow suit because providing keyword data to SEOr’s could have a very positive impact on their ability to provide more relevant listings and also attract new users.

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    All SEO’s that completely rely on keyword data these days should not be offering their services to anyone. SEO is about so much more than that and people need to look at the bigger picture of a site and not just 15 keywords that drive some traffic.

  • http://webdesign.ducktoes.com/seo.php Cathie of Ducktoes SEO

    I have other tools to find out keywords etc. Majestic SEO and ahrefs. Will they stop working, do you think? Are they reliant on Google for their information?

  • http://www.boostedseo.com/ Andrew Mucci

    100% agree

  • RedLeader

    Majestic is not a keyword tool, it is a link tool. I don’t even think there’s a basic keyword generation function in the tool set, or if there is, they’ve hidden it well. This: http://blog.majesticseo.com/development/keywords-provided-majestic-seo/ is *not* a keyword tool in the way Analytics was – it’s a keyword generation tool, like the AdWords Keyword Tool and many others.

    More to the point however, the issue isn’t about *generating* lists of keywords, it’s about knowing which keywords are sending traffic to your sites. Using tools to generate keywords is a wholly different function in SEO, and that area still works, but is irrelevant to the issue at hand – that we can no longer see which keywords were sending traffic to our site.