• http://www.jlh-marketing.com/ Jenny Halasz

    “nofollow is an essential you should understand.” Or, you could just go on living your life the way you did before Google came in and made a mess of the internet and a mockery of free expression.

    I know we have to play by their rules if we want to be on their search engine, but honestly, when is enough enough?!

  • http://searchengineland.com/ Danny Sullivan

    If you’re only doing work for yourself, enough is enough whenever you want to declare it’s enough.

    But if you’re an agency doing work for others, you don’t have that option, unless your clients tell you they don’t want to play by Google’s rules.

  • http://www.jlh-marketing.com/ Jenny Halasz

    Since I’m in the latter group, you can understand why this frustrates me.

  • Tony N. Wright

    I like this article Danny – simple for non-SEOs to understand the concepts. As Native Advertising becomes more prevalent (see the kerfuffle over Outbrain in the UK yesterday) we’re going to see a lot more followed links that, by Google’s standards, should be nofollow. We all know that ignorance of the rule isn’t an excuse that will get you out of Google Jail, but I don’t think that nofollow is enforceable in the long-term. It’s a bandaid for a broken part of the algorithm – namely link signals. I don’t have a better answer, that’s for people much smarter than me. But I do know that as advertorial and native advertising proliferate and become more popular, there’s going to be the same risk/reward behavior we saw with other link buying techniques. If Google can’t enforce it, and the competitors are doing it, many will take the risk. To your point, recently I’ve come across several large companies where the SEO, Social and PR teams are siloed. They each have their own “turf” and don’t communicate with each other. Organizations that run on this type of “specialist silo” philosophy are the ones with the most risk. And these types of organizations tend to be large companies. So as we see more advertorial and native ads becoming popular with the big companies, I suspect we’ll see more penalties down the road. Not because of malicious intent,but because of ignorance of the guidelines.

  • soman

    Funny part is…. I came to know that New IE is launched from this issue. Even i don’t know what the version it is. If you guys haven’t write it about. like me most of people won’t aware that IE is still doing its Upgrade. :)

  • http://www.seo-theory.com/ Michael Martinez

    Search marketers created this problem with their incessant demand for links because they misinterpreted how much the search engines rely on links. Now everyone is stuck on this treadmill. We can’t undo the past. We can only go forward.

  • http://www.jlh-marketing.com/ Jenny Halasz

    “We can’t undo the past. We can only go forward.” So you agree with me then. ;-)