Does A New Non-Google+ Sign In Button Confirm The Demise Of Google Plus?

On Friday, the head of Google+, Vic Gundotra, stepped down, starting rumors that Google+ was going to die. Well, Google confirmed that there were no such plans in place and that they would continue building a beautiful experience for users. Well, late yesterday a new button was spotted in the wild that may signify the death of Google+, for sign-ins, at least.


The Verge reported that some developers who have been implementing Google+ social logins began to see a new option for a button: “Sign in with Google.” Until this was spotted, the only way that a user could socially sign in was to use the Google+ social login that was dubbed the “Social Spam Free” login a bit over a year ago. Is this another sign toward the death of Google Plus?

The social sign-in with Google+ helped to further adoption of the social network and was the only way that users could login. Last September, Google+ began powering YouTube comments and as recently as December,  Google+ Sign-In was upgraded to encompass all Google account types, including Google Apps, into one unified Google+ Login. If this overall login change away from Google+ is real, this is telling. Google failed to comment on the button, giving The Verge the “We are always testing things” statement.

It seems that this small blue button may indicate far more about the future of Google, one without a + behind it. For more on this, head on over to the Verge.

Related Topics: Channel: Social Media Marketing | Google | Google: Google+


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • ReevesJB

    I find it hard to believe that Google will scrap G+ entirely. G+ may have failed as a social network, but it’s a unifying schema for integrating Google user behavior into one place. It’ll continue to exist, though Google is probably going to back off from positioning it as a replacement for other types of social networks.

    One potential alternate use for Google + is as a digital identity manager across other sites. Google is in a tooth and nail battle with Facebook right now for digital identity brokerage on third party apps/sites, and G+ seems like the right tool to use there. Some more detail on the trends there:

  • Michael Martinez

    They still need to put a RECORD button on YouTube rather than make you go through a Google+ hangout to do a direct video. I don’t see Google+ going away any time soon but it would make sense to improve the integration of the technology behind Google+ in as many ways as possible. It’s a very clumsy, poorly designed platform with arguably the worst user interface in all of social media.

  • nicoNASTY

    I sure as hell am not logging in with Facebook.

  • Mark Traphagen

    No no no no no no no no no no.

    It absolutely does NOT mean “the demise of Google+. Seriously?

    Please read my article “Quo Vadis Google+”

    It makes NO sense for Google to dismantle Google+. However, it DOES make sense for them to begin to deemphasize the G+ brand name.

  • Mark Traphagen

    Exactly Reeves. Exactly.

  • Megan Pritts

    I highly doubt that Google plans to scrap G+, at least right now. The new button doesn’t necessarily show the demise of G+, but that Google and all of its products are a unit.

  • Matthew Rappaport

    All this means is a more unified Google and some still used the blue one instead of G+ on websites. Signing in with Google will be signing into G+ in my opinion.. it’s just to further prove that Google and G+ are the same!

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