• http://BullishData.com/ ReevesJB

    I find it hard to believe that Google will scrap G+ entirely. G+ may have failed as a social network, but it’s a unifying schema for integrating Google user behavior into one place. It’ll continue to exist, though Google is probably going to back off from positioning it as a replacement for other types of social networks.

    One potential alternate use for Google + is as a digital identity manager across other sites. Google is in a tooth and nail battle with Facebook right now for digital identity brokerage on third party apps/sites, and G+ seems like the right tool to use there. Some more detail on the trends there: http://www.bullishdata.com/2014/04/29/digital-identity/

  • http://www.seo-theory.com/ Michael Martinez

    They still need to put a RECORD button on YouTube rather than make you go through a Google+ hangout to do a direct video. I don’t see Google+ going away any time soon but it would make sense to improve the integration of the technology behind Google+ in as many ways as possible. It’s a very clumsy, poorly designed platform with arguably the worst user interface in all of social media.

  • https://twitter.com/nicoalba nicoNASTY

    I sure as hell am not logging in with Facebook.

  • http://profiles.google.com/trappermark Mark Traphagen

    No no no no no no no no no no.

    It absolutely does NOT mean “the demise of Google+. Seriously?

    Please read my article “Quo Vadis Google+” http://stonet.co/1m28tAr

    It makes NO sense for Google to dismantle Google+. However, it DOES make sense for them to begin to deemphasize the G+ brand name.

  • http://profiles.google.com/trappermark Mark Traphagen

    Exactly Reeves. Exactly.

  • http://www.jpenterprises.com/ Megan Pritts

    I highly doubt that Google plans to scrap G+, at least right now. The new button doesn’t necessarily show the demise of G+, but that Google and all of its products are a unit.

  • Matthew Rappaport

    All this means is a more unified Google and some still used the blue one instead of G+ on websites. Signing in with Google will be signing into G+ in my opinion.. it’s just to further prove that Google and G+ are the same!