How Non-Local Google+ Brand Pages Benefit From “Google My Business”


Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a company’s full slate of Google connections, from listings to map placements, from customer service to marketing outreach. You can read an overview and take a visual tour of the new features on Search Engine Land.

The changes — simplifying and pulling together features that formerly had many scratching their heads — will also be welcomed by people who manage non-local Google Plus pages.

The former page management dashboard has been replaced by a cleaner-looking My Business page. And from that page, managers can post content, track analytics, respond to customers, even launch Google Hangouts. (For those who need to manage their pages on the go, there’s also a Google My Business Android app with a iOS version coming soon.)

The new Insights feature will be especially interesting, giving G+ page managers more information about who is interacting with brand content. Facebook has long offered insights to page managers, so this is a instance of Google playing catch-up. It’s the type of move that might prompt more brands to re-engage with Google Plus, or at least take another look.


Related Topics: Channel: Social Media Marketing | Google | Google: Google+ | Social Media Marketing | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Rebel Theology

    When I saw the articles about Google adding the ‘My Business’ feature I decided to add a Google+ page for Rebel Theology. It also motivated me to create a Google Analytics account, which I had not done yet. It is nice to be able to see the Insights, Analytics, and You Tube traffic info in one dashboard.

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