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Not Sure How To Market Your Brand On Snapchat? A Crowdsourced Project Gives Brands 584 Free Ideas
On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to help show brands how to interact on SnapChat. The contestants simply entered their idea on how brands could interact with the user base of the temporary image/video platform.
Overall the contest paid out $2,500 (five winners of $500 a piece) and drew 584 entries. The winners were chosen by the Tongal community and the contest is now closed. Savvy markers however may be able to crowd-source ideas on how they can use Snapchat for their brands.
Here are a few of the most interesting ideas for specific brands that took home prize money:
Disney and other game publishers can turn Snapchat into a sort of game on its own. They can use it to start treasure hunts for limited products. EA could release cheat codes for their most popular games that can’t be found anywhere else. Xbox can start viral campaigns by inspiring people to take pics in action with their most interactive games. They can start contest that can create content for their next series of commercial advertisements.
from Yasheve Miller
Southwest Airlines could create one 30 second video per week that shows scenes from a city in the U.S. The first five people to correctly guess the city shown in the video will receive a free Rapid Rewards voucher to any Southwest destination.
From Walker Frost
One of the better ideas for retailers (though execution may be tough) came from Jimena Ferre who won with the following thought:
A retail brand lets people know it’s going to be sending special “surprise discount coupons” via Snapchat. They work like this: You receive the Snap but you don’t open it. You go to that store, buy something and then, at the register, you open the Snap with the cashier watching, and you both discover the discount together for the first and only time! It could be 5%, 20%, 90% or even a secret prize! Every Snap is different and you can’t open it ahead of time because it only lasts a few seconds!