The most popular Twitter brand pages are out and the results are a mixed bag.  Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity.

Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House).  The international appeal of Twitter shows through as two of the top 6 pages belong to non-US singers.  In maybe the least shocking revelation, Twitter was the most popular page on Twitter with 7,685,762 fans.

Not all celebrities/brands have actual pages, as they are only currently open to  advertisers spending a set budget on Twitter advertising.   This means that those celebrities/brands who haven’t converted to official pages will still show up as a profiles instead of a page.  Now all of these pages would not crack the top 10 (or even top 15) if compared against the top Twitter profiles:

See the full ZoomSphere report for more detailed statistics on Twitter pages.

Related Topics: Channel: Strategy | Twitter | Twitter: Accounts & Profiles | Twitter: Statistics

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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