Kick off each Monday with the best news and ideas in social media.
Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else
You mean to tell us that there’s a world out there beyond the World Cup?
Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there’s plenty more to discuss — and by the way Twitter is a great place to engage in that conversation.
By all appearances, Twitter had a very successful World Cup month with 672 million tweets sent, including a record 618,725 tweets per minute at the end of Germany’s 1-0 championship game victory over Argentina. But it’s crucial that Twitter — fighting to satisfy Wall Street that is has a growing base of active users — not lose momentum. And that’s likely the reason for the email blast pointing users to a page of popular accounts to follow in topics such as music, sports, photography, entertainment, news, technology, travel, etc.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.