NRA Breaks Silence, Returns To Facebook, Promises “Meaningful Contributions”

Since the terrible shootings at Sandy Hook school in Newtown, the National Rifle Association — the leading gun advocacy group in the US — has been silent. In fact, it even took down its Facebook page. Now the organization is talking again ahead of a Friday press conference it plans. That includes its return to Facebook and sharing with other social media services.

The NRA’s drop from Facebook was perhaps best covered by TechCrunch earlier this week, which documented how the page was hidden from public view. The NRA kept its Twitter and Google+ pages up, perhaps because it’s harder to temporarily hide those and easier to restrict external postings to them. However it didn’t share any information through them.

Now the NRA Facebook page is back:

The page is dominated by a header highlighting this week’s press conference. The first post on the page since the shootings says that the absence has been due to the organization wanting to allow time for mourning, prayer and investigation before commenting. It also links to an NRA statement about the upcoming press conference and how the group wants to offer “meaningful contributions” to help prevent similar shootings.

On the NRA Twitter account, the first post-shooting tweet links to the same statement:

It’s a similar case with the NRA Google+ account, where the first post-shooting item is about the release:

 You can find the full NRA statement here, which says:

The National Rifle Association of America is made up of four million moms and dads, sons and daughters – and we were shocked, saddened and heartbroken by the news of the horrific and senseless murders in Newtown.

Out of respect for the families, and as a matter of common decency, we have given time for mourning, prayer and a full investigation of the facts before commenting. The NRA is prepared to offer meaningful contributions to help make sure this never  happens again.

The NRA is planning to hold a major news conference in the Washington, DC area on Friday, December 21.

Details will be released to the media at the appropriate time.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News

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About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • k5r4

    The NRA is trying to do damage control since the NRA is the only organization preventing legislation banning assault rifles, 30-100+ bullet magazines, semi-automatic weapons. There isn’t any reason for anyone to have an assault rifle since this weapon was designed & and manufactured for military usage.

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