• http://www.facebook.com/Gamechangingideas Thomas M. Schmitz

    Wouldn’t it be refreshing if brands could be like Reagan and say, “We screwed up,” then hand a wooden foot with a bullet hole in it to the executive who made the mistake?

  • http://twitter.com/pjmckeown Patrick McKeown

    I kinda call BS on this. I am sure that they saw the backlash and quickly realized they screwed up. What took so long was crafting an appropriate excuse to send to the media.. Either way, glad it is resolved.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    I’m glad they’re “allowing” it but I still feel like a SINCERE public apology is still needed.

    Brand defense is fine, but how about a friendly call or email first? Not everything needs to be handled by a C&D

  • http://www.facebook.com/mr.larry.kim Larry Kim

    wow they sent their fans a cease-and-desist letter…

  • http://www.maxminzer.com/ Max Minzer

    Carrie Hill, where do you draw the line? Will you have friendly calls for all affiliate marketers abusing your brand? I mean – good for you – but what if there’re hundreds of them every week?

    I don’t know her intentions. She sure appears to be a victim in the news and social (and may be she is) but what if she’s just an affiliate marketer trying to make a buck?

    I do agree that another approach could’ve be used. But should brands now go and please every affiliate infringing their copyright out there?

  • http://twitter.com/bcommunications BCommunications

    I agree with Stephanie Gibbe in the Facebook comments from the previous article. Perhaps partnering with Sara Rosso would be more beneficial. Even at this point.

  • Carlos Mendes Martini

    It’s not necessary to have a brain bigger than a hazelnut to see that this pathetic and clumsy action against Ferrero fans was an unspeakable stupidity. A loyal customer is the greatest wealth that a brand can own and any fool knows that.

    In the end, everyone who participated in this outstanding S**T (including those who allowed it to happen) should have been fired.