• Harry Hawk

    That’s a great update

  • RavenJeremy

    That’s just terrible PR and marketing! The longer they go without responding to the situation, the worse it’s going to get.

  • http://www.maxminzer.com/ Max Minzer

    I’ve read that it was resolved and everything.

    My concern is – she’s making money with that site and using their brand in URL. I don’t know if she knows she’s doing affiliate marketing on her site but where do you draw a line between brand protecting their business & affiliates using anything they want, including brand name in URL (and possibly with good intentions), to make money through that brand.

  • Chris Zeller

    A fair point Max. However, I don’t see the affiliate play here. I really only see an brand awareness campaign that Nutella completely derailed.

    I could be wrong, but if this was trully a scheme for money, I seriously doubt they would have backed down so quickly. I bet some over zealous lawyer saw this a a chance to make a name for him/herself within the company.

  • http://www.maxminzer.com/ Max Minzer

    Valid point :) Who knows… I just feel like people are overreacting without knowing a lot about the subject (and without trying to understand it from the other side)

  • http://twitter.com/ignivasolutions Igniva Solutions

    They have quite a funny piece of marketing managers for sure…