In perhaps the most bizarre combination of witty-licious humor and entertaining education, Goodby Silverstein & Partners has created an app called Fart Code and is releasing it on the iTunes store today.
The agency’s in-house developers, the GS&P BETA Group, made the app to promote kid’s health and science education. And it’s not just a bunch of bored creatives flexing their muscles during a period of boredom. There’s some smart science behind the gross-out laughs.
Once downloaded, the Fart Code app allows one to scan a bar code on any item in the grocery store. The app determines the actual ingredients in that item, noting any ingredients that are known to cause gas.
An algorithm uses those ingredients to determine the level of toxicity on a “fartometer” and produces the appropriate fart noise and vibration; a rough equivalent of how your digestive system would process the ingredients. If your grocery store suddenly starts sounding like a bunch of gymnasts farting mid-routine, you’ll know the app is a success.
Once created, users can share the fart via text message — complete with fart emoji — and social posts. Friends can then click on a link and, seriously, hear the fart their friend just passed.
Of the app’s glorious fart-o-rama approach to nutritional education, GS&P ECD Margaret Johnson said, “It’s a fun and engaging way to get kids to think about what they are putting in their bodies.”
We are told schools across San Francisco have signed on to use the app in their class curricula and that national teacher resources are recommending the app to their networks.
There is nothing more universal on the entire Earth than the ability of a fart to accomplish great things. Why not put it to use improving children’s nutrition?
Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.