• Pat Grady

    Wonderful! Our behavior is a critical ingredient!

  • http://www.brickmarketing.com/ Nick Stamoulis

    ““what’s the big deal going from 2% conversion to 3%?? That’s only a 1% lift! We want more!”

    I know I’ve had clients bring that one to me more than once! That’s one of the reasons you can’t silo data–the whole picture is much more accurate!