Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray “Internetervention” Campaign

The Old Spice guy is back and this time he’s offering “Interneterventions” to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne. The Old Spice “Stage Your Own Internetervention” campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come […]

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The Old Spice guy is back and this time he’s offering “Interneterventions” to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne.

The Old Spice “Stage Your Own Internetervention” campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come complete with a URL that, at first glance, looks like an actual product site.

When you try to click on any of the site links, an alarm sounds and the site transitions into a video featuring Isaiah Mustafa, offering an Old Spice body spray “Internetervention.”

Mustafa, a former Seattle Seahawk practice squad player, first became known as the Old Spice guy when he appeared in the 2010 campaign “The Man Your Man Could Smell Like.”

This time around, Mustafa appears in all nine videos. Each video features Mustafa telling the viewer what a bad mistake they’re about to make, purchasing items like black leather sheets or a bargain tattoo deal (“Buy one tribal tattoo, get one barbed wire tattoo for half-price”).

The campaign includes a site listing all nine offers, each with the ability to “Prank A Friend” or “Visit The Site.” Clicking the “Prank A Friend” link lets users share the fake site on Twitter or Facebook, or copy the site’s URL. The “Visit The Site” link takes viewers to the fake product page where the video launches.

Old Spice Internetervention full page

Each of Old Spice’s fake offers comes with its own URL:

The URLs launch the pages that transition into a video starring the Old Spice Guy giving an “Internetervention,” like this one of him explaining what happens to anyone who would consider buying “Soul Patch Powder”:

[vimeo width=”560″ height=”315″]http://vimeo.com/83856048[/vimeo]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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