Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray “Internetervention” Campaign

The Old Spice guy is back and this time he’s offering “Interneterventions” to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne.

The Old Spice “Stage Your Own Internetervention” campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come complete with a URL that, at first glance, looks like an actual product site.

When you try to click on any of the site links, an alarm sounds and the site transitions into a video featuring Isaiah Mustafa, offering an Old Spice body spray “Internetervention.”

Mustafa, a former Seattle Seahawk practice squad player, first became known as the Old Spice guy when he appeared in the 2010 campaign “The Man Your Man Could Smell Like.”

This time around, Mustafa appears in all nine videos. Each video features Mustafa telling the viewer what a bad mistake they’re about to make, purchasing items like black leather sheets or a bargain tattoo deal (“Buy one tribal tattoo, get one barbed wire tattoo for half-price”).

The campaign includes a site listing all nine offers, each with the ability to “Prank A Friend” or “Visit The Site.” Clicking the “Prank A Friend” link lets users share the fake site on Twitter or Facebook, or copy the site’s URL. The “Visit The Site” link takes viewers to the fake product page where the video launches.

Old Spice Internetervention full page

Each of Old Spice’s fake offers comes with its own URL:

The URLs launch the pages that transition into a video starring the Old Spice Guy giving an “Internetervention,” like this one of him explaining what happens to anyone who would consider buying “Soul Patch Powder”:

Related Topics: Channel: Consumer | Creative Of The Day


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://referralcandy.com/ Samuel @ ReferralCandy

    This is awesome!

    Have always been interested in the outlandish and cheesy Old Spice Commercials, and this new idea is brilliant! Haha

    This new series definitely feels like what the Old Spice Guy would do, if he were to witness such silly products for sale!

    While I’m not so sure about how much it’ll affect the sales of that Old Spice Body wash, it’ll definitely stick in people’s heads for a while. That’s a pretty good thing.

  • steve

    I sell fitness equipment… someone pranked me with the gym link and I totally got a few laughs! great marketing. Now if only he could back-link to my fitness store I would switch to his Brand.


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!